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An Art Gallery in Portland has Something for You to See

7/18/2018

Comments

 
​Update: The graphic has actually been removed. 
The image began making the rounds yesterday. It started out as just an image, then it became a meme, then people started posting the information for the gallery itself - address, phone number, name, etc. Here's what we're looking at:
Picture
As I have often said, you can be as crazy as you want and get away with it if you label it "art," which is why the art world is hardly worth our time anymore. 

​I didn't have much to say on it, but did point out that Facebook chose to allow this to remain visible while a video I had posted the day before was covered for our protection. 
Picture
The video was a description of types of government with some history in it. There was no foul language, no graphic violence, no nudity, etc. It was actually pretty benign (I was going to embed the video, but apparently they won't let me because it's so offensive). (Update: after some people mentioned it, Facebook did start covering the Trump graphic later on this afternoon after this article was written)

Anyway, it didn't take long for the image to take over most of the pages I visit, and the comments began pouring in. The most common sentiment was that maybe someone should throw a brick through the window. Second was that the secret service needed to be contacted. 

And here I am just thinking it was an unoriginal way of getting free advertising. Kathy Griffin already did it, try something new. 

Let's face it... most of this trash is just that... an attention grab. 

It is well documented that when something like this happens, the right wing tends to talk about it non-stop. Like so many other things, it won't be allowed to fade into obscurity as it should. It gets talked about. Calls start coming in. Protesters show up. Threats of more protests roll in. The graphic gets shared all over social media, usually with all the information for the place. And while the right is outraged, those who aren't so outraged just learned about a new place they didn't know existed. 

How many of you knew the Red Hen existed before Sarah Huckabee Sanders got kicked out? Heck, how many of you knew Kathy Griffin was let out of the nut house for more than New Year's every year?! 

Take a look at the long list of Hollywood folks who have come out and made absolutely bizarre comments about Trump and, in lesser cases, other members of the GOP. How many of those folks are actually currently active? Seriously, most of the people making the biggest stink are people who haven't been in any movies or cut any albums in a good long time. But the minute they come out and say something bizarre about Trump, everyone suddenly knows who they are again, and these long forgotten "stars" are reborn, if only briefly. 

For businesses, it brings media attention, and if nothing else, it gets their info passed around. They know the outrage won't last long, but they've reached a lot of folks who didn't know about them before, and it didn't cost them a dime. 

It's all marketing. And it works, while obviously being cost effective. Of course, in order for it to continue to work, the stunts have to get more and more bizarre. The run for this type of marketing, for now, will pretty much expire in 2020. If Trump loses, the topic has to change or go away completely if the winner is someone they like. If he wins, they may have to admit the bulk of the country likes Trump and this might not be worth it anymore (of course for some, I wouldn't hold my breath). 

Keep this in mind when the next one pops up. I'm not saying to not share it. Just keep it in mind. It's a marketing tactic, and sharing that info is helping them out. And maybe, just laugh at it instead of getting all outraged. They know the outrage won't last long, but the free advertising is forever. 
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